Powerful Logos

 Powerful Logos

Why do Companies, groups and even Governments use Logos? It's all about how the brain works. There is a visual cortex in each hemisphere of the brain, much of which is located in the Occipital lobe. 

The important thing is that the brain holds on to images better than words or numbers. These images represent a meaning to us humans and even some animals. Much of that meaning is a creation of what the Companies, groups and Governments want you to think about their Logos.

Let me give you a few Powerful Logos:

Hitler's Swastika

This Logo (symbol) represents to almost all humans hate, death, fear, racism and, if we let it fester, how us humans can become monsters. Since I grew up in a neighborhood with two holocaust survivors, the sight of this symbol (Logo) makes me sick in my brain and stomach. 

Our brain reacts that way because of the atrocities Hitler did to the Jews and anyone not white - can you spell Proud Boys or KKK.

Nike's Swoosh

Nike, like other brands, do not have to put their name on their products because we have that Logo in our brain that the company name is Nike. When we see the Swoosh we think of Nike, good quality, stylish and athletic sports. How did we get that into our brain - a shit load of advertising by Nike. They told us what to think about when we see the swoosh.

Car Logos. 

The Cadillac Logo represents luxury. The BMW Logo represents performance. The Honda Logo represents quality at an affordable price. This is what the companies want us to think by the way they build their cars and how they advertise. 

I could go on and on. My favorite Logo is the:

Peace Symbol (Logo)